Published Authors
An Assessment Of Customer Relationship Marketing In The Nigeria Banking Industry
The study carried out an assessment of application of relationship bank marketing in Nigeria. It focused on the effect of applying relationship bank marketing on consumers’ satisfaction. The study was carried out among top ten banks approved by the Central Bank of Nigeria, in 2013. Data for the study were obtained from primary and secondary sources. The bank workers’ population
Comparative Perception Of Bankers And Consumers On Application Of Marketing Philosophy In The Nigerian Banking Industry
The study examines the perception of bank staffers and their customers on the application of marketing philosophy in the Nigerian banking industry. It aimed at determining the level of awareness of customers and their level of perception of bank services. It also aimed at identifying the innate cognition of the bankers and customers regarding selling and buying behavior. The study
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